Posts Tagged ‘web development’

There are so many programs out there now that with a little bit of html knowledge, you can get your business up online in no time and at very low cost. But what is the actual cost to your business?

There’s a good chance your website is the first impression you’ll make with a potential client. What kind of impression do you want to leave them with? Many times, with these easy, do-it-yourself solutions, you end up with a template that is exactly like many others in your industry. Or if you aren’t using a template based design, how professional will your website end up looking and acting?

Designing and developing a website that leaves a good first impression, and even more importantly, drives the visitor to take action (like calling for an appointment or placing an order) requires a specific set of skills. Just because the tools are readily available to the public, does not necessarily mean that the average business owner has the knowledge or the time to learn to use them to their best advantage.

I have spent years analyzing internet behavior and developing websites that are both functional and look professional. There is much more to creating a website than slapping up a few pictures and links. Those links need to be where expected and make sense to even the most novice internet user, and those pictures need to be formatted properly to display quickly and at the right size and dimensions. Colors play an important roll as well in conveying a certain feel and driving particular actions.

And that is only what is seen on the surface. What is under the hood is even more important. That’s what makes your website work. Sloppy code will cause problems, the wrong hosting service will cause problems, and what if you need your website to act as more than just an over sized brochure? You need systems that are working behind the scenes to make your website functional and offer true value to your visitors. Would your website benefit from a rating system, online reviews and comments, online booking, online ordering, how about even a simple contact form that delivers the correct information back to you in a useful format.

These are all things that a skilled web developer will help you with. By working with a professional, your website can become so much more than just a few pictures and links. It can actually become an integrated marketing and managing tool for your entire business.

So, what’s that worth to you? As a fixed, one-time cost, the money spent with a professional web developer is almost guaranteed to yield a much higher ROI than any other marketing activity you do.