Archive for July, 2009

I just got back from meeting with a prospective client that was very interested in using YouTube as a marketing strategy. It seems like everything online is going toward video, and he wanted to know how to capitalize on this trend.

We’ve been using YouTube for a little over two years now for one of our own businesses, and it’s been hugely successful. In fact, it’s our primary way of driving traffic to the targeted site. Our videos have almost 2.5 million views, and we are even a YouTube partner, sharing in YouTube’s ad revenue. Here’s why it works very well in this particular instance:

• We sell a global product, so it doesn’t matter if the person watching our video lives half way across the world. We still have something to sell them.
• Our niche is one that lends itself to “How To” videos, so it’s easy to make many short, 2 1/2 minute clips that are of value to the viewer.
• There is an offer and a specific call to action edited in to the end of each video, “Visit www.oursite.com and sign up for our free Blueprint.”
• We then follow up with those leads using a targeted autoresponder sequence coupled with weekly broadcast email messages.

So, how do you use YouTube if you’re a local small business that doesn’t offer a national or global product?

Well, YouTube still offers some great benefits. Here are just a few:

• Greatly helps with search. YouTube videos rank very well in a general Google search, so if you are carefully choosing your video’s title, description and keywords, there is a good chance that your video will rank very high when someone searches for you online.
• If you’re a little bit creative, you could think of a supplemental product or service to sell to a larger market.
• It’s a great way to be able to easily add video to your website. Once your video is uploaded to YouTube, you can simply copy and paste the code they provide into your own web page.

As you can see, there is great potential in using video marketing, no matter how big a geographical market you are selling to. If you’d like to learn more about video marketing, please use the form on our contact page, and if you have any questions or comments, please leave them below.